Free College Football Wagering Picks

With all these sportsbook services charging big time money for wagering picks, why would some of these sportsbooks offer free college football wagering picks? On a surface level this would seem ridiculous, as giving away free picks would be tantamount to cutting off one's revenue stream. Well, that's why they call it a "surface value" definition. There is a method to this seeming madness.

One of the concerns individuals have when it comes to free college football wagering picks is that the picks will not be worth anything and that little thought will go into making the picks. They are free, after all, so they must be of little value, correct? Actually, that theory is far beyond correct, and cannot be considered it as a valid theory. NCAA expert picks from the Webs top cappers!

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When it comes to running a business that is sales oriented, many are clueless as to how to attract customers. When a business finds itself in a competitive environment or landscape, the ability to attract customers is incredibly important, as losing revenue in a highly competitive arena can send a business spiraling into a deficit. One of the best ways to attract customer's attention is to offer them something for free and to attract a significant bit of attention; a business can offer a great deal of free perks. This is just business psychology 101. It isn't rocket science.



So, for a sportsbook to offer free college football wagering picks so as to attract people to their business. Now, if the picks that were provided were weak picks that had no real value, then the whole business scheme would be an exercise of total futility. The picks have to have some validity or they will be thoroughly worthless to the business in the long run.

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When a sportsbook provides free college football picks, the motivating idea is that the potential customers will win their wagers. Now, after winning their wagers, they will be highly pleased with the service that the sportsbook has offered them and will (hopefully) become loyal paying customers. This practice is, in and of itself, a gamble on the part of the sportsbook, because if they offer losing picks, they can forget about ever getting that customer's business. It nothing else, free college football picks can give a person a solid idea as to the quality of the sportsbook service which will allow this potential customer a method of making a solid, informed decision about continuing the business relationship.

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by Mike Jones at 1800-sports.com on August 30, 2007


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