Online Sportsbook Line Shopping

Online Sportsbook Line Shopping by RJ Bell

Forget Walmart, line shopping at multiple online sportsbooks offers even more value! Every game day the ultimate battle plays out between the online sportsbook and the punter - - "the man" either wins your money or you win his. And just like a Monday Night Football game, the insightful observer is able to handicap the match-up: The punter is granted the significant advantage of the following choices:

1.) How much to bet on a game (including the option not to bet at all)

2.) When to bet (early in the week; one minute before game time)

3.) The type of bet (straight, parlays, teasers)

4.) Where to bet (among all your different online sportsbooks).

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The online sportsbook gladly gives away all of this in return for a single advantage: the "juice". For decades he has waited on the other end of the phone and now up on your computer screen, willing to take on all comers, willing to give up all those other edges to the player: in exchange he asks only that you lay him 10%.



So, unless that 10% juice is ultra-important, it stands to reason that punters, with all their other edges, should consistently beat up on the online sportsbook. But we all know better than that!

Are you ready for some betting on the NCAA?

And yet, we know just as surely that the sharpest punters do win. A major, though chronically under appreciated, edge that all punters can easily benefit from is the value of online sportsbook line shopping. We've all heard that "getting the best number" on a game is important, but exactly how important?

Consider that your book will allow you to buy a 1/2 point on any game for 10% extra juice (except on or off 3 in the NFL, for which they charge even more). For example, if the Raiders are laying 4.5 and you want to play the favorite at -4, you can do so for an extra 10% juice (-120).

Allow the meaning of this to sink in: the online sportsbook doubles the juice he charges (from 10 to 20 percent) in exchange for a 1/2 point; now remember how much the online sportsbook values 10% juice--enough to gladly give the punter every other edge in exchange. Put another way, the online sportsbook demands a DOUBLING of its edge (The Juice) in exchange for a single 1/2 point.

But the fact is, a punter can gain a 1/2 point on a majority of games he bets for FREE simply by line shopping. Once a punter increases from having one online sportsbook to having two, he will gain a 1/2 point LINE RANGE (meaning he has a choice of lines within a 1/2 point range; e.g., laying 4 or taking 4.5) about 50% of the time. Secure FOUR online sportsbooks and the punter becomes a shopper and has the choice of a 1/2 point line range on a VAST MAJORITY of the games he considers playing.

Simply stated, by securing multiple online sportsbooks to play the punter often gains an edge FOR FREE that the online sportsbook charge DOUBLE JUICE for! Every Wise guy works hard to maximize the number of solid online sportsbooks at his disposable. YOU NEED TO DO THE SAME: Research your online sportsbooks, taking advantage of the advice of the experts you trust; the modest time it takes to do so will payoff handsomely each & every time your superior line turns a loss into a push or a push into a win.

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Make sure to checkout our article on Free Betting Tips.

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by RJ Bell at freepicksbyemail.com on January 24, 2006


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