Super Bowl Sunday

Though Super Bowl Sunday is not an official holiday, it has become a day of celebration for millions of Americans. Football fans are glued to their televisions to watch the outcome of the biggest game of the year, while those who might not otherwise follow football tune in for the Super Bowl Sunday halftime shows and, believe it or not, the commercials. On Super Bowl Sunday, there is a noticeable lack of traffic as millions stay inside to watch the game.

The so-called "tailgate party" is one of the most popular traditions of Super Bowl Sunday. Owing to the fact that the Sunday in question is at the end of January or the beginning of February, most people don't actually party from their trucks (especially those in cold winter climates). However, sales of snacks and beverages peak on Super Bowl Sunday, second only to those on New Year's Eve. Millions of people host Super Bowl parties in their homes where friends and family gather to eat, drink and watch the big game. On top of all that, there are billions of dollars wagered across the World.

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Super Bowl Sunday isn't just for football fans any more. The halftime shows have evolved from humble beginnings to star-studded media events. At the first Super Bowl, the halftime show in true football tradition featured the marching bands of the opposing schools: the University of Arizona and the University of Michigan. Over the years, the entertainment has grown. Recent Super Bowl Sunday halftime shows featured the likes of Aerosmith, Phil Collins, pop sensations Christina Aguilera and Britney Spears, and the controversial performance of Janet Jackson. The upcoming 2006 Super Bowl will spotlight rock legends The Rolling Stones.



Another unlikely attraction to Super Bowl Sunday is the commercials. During the first Super Bowl, a 60-second commercial spot cost advertisers $80,000 - peanuts in comparison to today's $2.3 million price tag for 30 seconds of air time. However, since the Super Bowl is the most watched television broadcast of the year, advertisers are glad to pay the big bucks and put extra effort into making every second count (and at $76,000 a second, they can't afford not to!). Super Bowl Sunday commercials often turn out just as interesting as the game itself.

For whatever reason - the game, the halftime show, the pre-game entertainment, the commercials, the numerous Super Bowl bets or the opportunity to spend a few hours with family and friends eating ourselves silly - millions enjoy Super Bowl Sunday each year. Go ahead and grab those chips, sit back with a cold one, and enjoy the show!

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by Mike Jones at 1800-sports.com on January 19, 2006


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