College Football Week One Odds Posted at BETonSPORTS.com

July 10, 2006

LONDON
- Global leading online sports wagering firm BETonSPORTS plc (LSE:BSS) become the first sports betting site on the Internet to offer lines and totals on virtually every NCAA and NFL football game for week one.

Odds makers for the site, www.BetonSports.com, wanted to send a clear message to customers and competitors alike, that they are the leader when it comes to sports wagering sites.

"Certainly there is more of a risk to hang our numbers first, but that's the business we are in," said Leo Shafto, wagering consultant for BETonSPORTS plc. "There's a bit of ego involved I must admit. Being a leader rather than a follower, you are certain to assume more liability, but we feel comfortable with our odds and our players are definitely willing to demonstrate where we may have erred as evidenced by their plays."

Will Griffiths, Director of Marketing for BETonSPORTS.com said the ability to post the lines, along with weekly totals for the first week of the season is a testament to the skills that the odds makers have at BETOnSPORTS.com



Shafto said that in order for the lines to be posted his odds makers had to mull over loads and loads of media reports, research and other information to at least get a competitive starting point for the lines.

Posting the early week one lines is the perfect remedy for wagering customers who have been bogged down in the dog days of summer and were getting anxious to bet on something other than baseball, according to Shafto.

Among the highlights of the week one odds for NFL games is longtime AFC favorite New England Patriots being favored by 7.5-points over their division rival the Buffalo Bills. On the college side, the defending national champion Texas Longhorns are a 40-point favorite over in-state foe North Texas.

One of the most closely watched lines is the much anticipated first-ever match up of the Manning brothers Payton and Elli as the Indianapolis Colts take on the New York Giants. The Colts, and big brother Payton, are currently favored by 3 points.

One of the premier college football games for week one, will actually be played in prime-time on Monday night as heated rivals Miami and Florida St. square off in a Orange State showdown. Currently BETonSPORTS has the Huricanes favored by 3 points.

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The NFL lines and totals for week 1 are:

Team PointSpread Totals

Denver Broncos -31/2
St Louis Rams U47

New York Jets -120
Tennessee Titans -3 EV U371/2

Buffalo Bills 105
New England Patriots -71/2-125U39

Baltimore Ravens
Tampa Bay Buccaneers -3U35

Cincinnati Bengals
Kansas City Chiefs -41/2U471/2

Seattle Seahawks-31/2
Detroit LionsU47

Atlanta Falcons
Carolina Panthers-41/2U41

Philadelphia Eagles-31/2
Houston TexansU41

New Orleans Saints-115
Cleveland Browns-3-105U401/2

Dallas Cowboys-115
Jacksonville Jaguars-3-105U391/2

Chicago Bears-31/2
Green Bay PackersU331/2

San Francisco 49ers-115
Arizona Cardinals-71/2-105U42

Indianapolis Colts-31/2
New York GiantsU48

To see the full list of the college football odds and totals for week 1 click here: http://www.betonsports.com/betting_lines, and scroll down to the " college football section."

About BETonSPORTS: Established in 1995, BetonSports is one of the largest licensed and publicly-traded online wagering companies in the world. Operated by BetonSports plc (LSE: BSS.L), BetonSports is licensed in Europe and the Caribbean with offices in London, Costa Rica, Antigua, Guatemala, Mexico and Malaysia. BETonSPORTS plc owns and operates 20 different online gambling brands, including the world's most dynamic sports book, a casino, and a poker room. Visit www.BOSplc.com for more information.

Safe Harbor Statement: Statements in this announcement that are not strictly historical may be "forward-looking" statements, which involve risks and uncertainties. These include risks and uncertainties relating to customer and supplier relationships and prices, competition, market demand, litigation and other contingent liabilities, the integration and operation of acquired businesses, and economic, political, governmental and technological factors affecting BETonSPORTS plc's operations, markets, products, services and prices, among others, as set forth in public filings.

Contact Information:

Kevin Smith
314.623.2734
kevins@betonsports.com
www.boscasino.com

---

by BETonSPORTS PR at 1800-sports.com on July 10, 2006


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